Every time I send out a new newsletter I hold my breath. Over the years, the Merry News has grown to 50,000 subscribers.
I am always a little shocked at some of the feedback we receive when we send that many emails out. The sheer number, of course, means there will be work to do. You can't cram thousands of people into a building without having the bathrooms ready, you know? Even still, I get surprised at how some people respond.
The software we're using tells me where a subscriber came from -- their IP address, their approximate physical location, the website they subscribed from, the time, date and even browser they were using when they signed up. I see all that. So when they write the darndest things I just have to laugh.
Some, of course, claim they never subscribed at all and would YOU GUYS QUIT SPAMMING ME ALL THE TIME! (This was just our 2nd newsletter since last Christmas). Sigh.
Others will write: What are you talking