My Merry Christmas began on a whim
and for many years endured as just a seasonal endeavor.
Never designed to be a business or a money-maker, the site has it's genesis in the pure love of the season.
I can recall those first years online. We didn't have any direction other than to just post the Santa updates from Thanksgiving to Christmas and gather information as people would email in requests.
Somewhere along the line -- around 1997, I believe -- I started to take more of a year round interest as I noticed that more and more people were contacting me in the dead months of summer to ask Christmas questions.
Back then MMC was a like a buffet -- you could just belly up to the bar and take what you wanted.
But as it grew in popularity and folks started asking for more specific things we started looking for ways to generate it. We had no budget whatsoever.
In fact, I was just a poor working slob with...