For years I've been one of the masses who descend upon stores on Black Friday.
I rarely, if ever, made a purchase.
My purpose in venturing out has been to visit those employees I have who draw the unlucky assignment to work in malls opening as early as midnight and to merely people-watch. I always considered it more of a professional endeavor than a personal outing. I wanted to see what the consumer was going to do for Christmas and Black Friday has never failed to deliver for me.
In years past, I have been amused mostly by the crowds on Black Friday.
A few years back one of my stores had to open at 12:01 a.m. because the mall was having a "Shop til you Drop" promotion that had stores open for nearly 24 hours the day after Thanksgiving.
That event, widely advertised on radio and television here locally in Utah, brought almost 10,000 to one single mall. It took more than 45 minutes for me to walk -- shoulder to shoulder...