I've been up to my neck in Christmas and here it is just Cinco de Mayo. Such is the life of running a Christmas website.
As I work on one side to develop a broad plan for Christmas 2011 in lining writers, working on editorial calendars, recording podcasts and such I keep one eye on the statistics of our web visitors.
Every day this time of year we face dwindling numbers.
That is, until we reach turn around day.
Turn Around Day is the day the numbers stop shrinking and start growing. I'm convinced it is something completely unique to running a seasonal website.
Right after Valentine's Day our number really start to go down. Fewer and fewer people come to the site. It is almost as if there is holiday fatigue by that point and folks just want to feel the warmth of spring.
We provide our own brand of warmth, of course, but is more of the cozy kind rather than the kind requiring sunscreen. And when...