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Old 09-14-2010, 06:43 PM
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RadioJonD RadioJonD is offline
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Quote:
Originally Posted by RadioJonD View Post
Here is a very interesting piece about radio stations switching to all Christmas.

An industry consultant is cautioning stations not to make the switch too early in 2010. The article contains a good lesson about understanding ratings and revenue or the lack thereof.

Wonder if you're local station will bite?
Another radio counsultant, Dan Vallie, seems to have a different view of stations going all Christmas. Check this article.

Maybe it is just me, but seems like commercial radio stations are struggling with the decision of if to go all Christmas and the timing to start if they do.

From what I've read in commercial radio forums/boards and public radio equivalents, the holiday season isn't so easy for them.
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