My alma mater plays it's last regular season football game each Friday after thanksgiving, so no shopping and that's the way I like it.
I like to go to the mall to see the decorations, but you'd have to pay me to go shopping on Black Friday.
I do most of my Christmas shopping from local shops or online. We don't really buy expensive gifts, so the incentive isn't that great.
But more power to those who love Black Friday.